If you are one of the people who failed in SEO and site optimization and as a result could not find customers through the site, this article belongs to you. Important principles and basics of SEO in the web world are among the most basic and without observing them, you can not hope to get a good ranking in today’s competitive environment.
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SEO stands for search engine optimization. SEO Processes are performed to make it easier for users to access your site through search engine results. Your website will probably rank in the tenth page after the search results on a keyword. A successful SEO process will help your site reach as far as possible on the Google homepage and, ideally, the Google homepage.
The SEO process can be very complicated and engaging, but there are basics and principles that you can use to increase your site’s ranking in search results. This SEO Basics should apply to any site, from the smallest to the largest international sites.
The 10 basic principles of SEO are:
1. Understand your business model
SEO and site optimization will not help you without knowing your business model. You need to make some very important decisions before starting any SEO project and defining achievable business goals. This is true for small startups that are just starting out, small businesses that want to redesign their site, and even companies with huge investments.
First identify your target market and target customer. Selecting these two options will affect your site’s keyword selection. Know your target market and get essential information about your target users. This information should include familiarity with the demands and expectations of customers when buying your product.
Once you have this information and a good understanding of the market, you can discover the relevant keywords and put them on your worksheet.
For example, if you are a seller of Italian men’s suits, the phrase “men’s suits” can not direct customers to you. In addition, you are looking for users who are particularly interested in Italian products. So the key phrase for your business would be “Italian Men’s Suit”.
2. Identify the right keywords
This part of SEO work is extremely important. Here you choose the longer keywords that you believe users will search on the web. Your goal is for your site to be at the top of the search results when users search for your selected keywords.
Using tools like Google Keyword Planner You can choose the best keyword for your site. You can also find related keywords.
Choose the right keyword for your business, the end Not a story. From now on, you have to constantly follow your site’s ranking in search results. Note that the site rank fluctuates over time and does not always remain in a fixed place. Choosing the right reaction is also very important to maintain the site.
3. Monitor site rankings in keywords
It is very important to monitor the ranking of keywords, because this ranking never remains constant. Ranking factors are constantly changing, and just because you were on the front page last month, there is no reason for the site to continue to be on this page.
Using tools like Google Webmaster Tools, you can monitor your site’s average ranking in keywords.
4. Publish quality content
Google gives sites with quality content a special ranking rating, so you should write quality content in your blog section. <// p>
There is a direct relationship between long content (over 2000 words) and page rank related to that content. Neil Patel, a world-renowned SEO expert, said in a study that there was a significant correlation between Google’s first page results and the number of words used in them. He acknowledged that most of Google’s top rankings belong to pages with more than 2,000 words. He even suggested that users use very long content with 3,000 words or more. This does not hurt and will probably help you get a better ranking on that page.
So the next time you write a very short article with less than 500 words, revise it and increase the amount of content if possible. Google penalizes sites with too many pages but too little quality content.
5. Check the site’s internal SEO
Every page of your site must comply with the correct SEO principles. Keep in mind that it is not just the overall ranking of the site that is the target of SEO, and each page of the site should also have the potential to appear in search results.
Many parameters are effective in the internal SEO of the site, which can be found on the internal SEO training page You can learn them and use them to increase your knowledge in this area. You can also do some basic SEO testing with tools like GTmetrix . / p>
6. Speed up your site
Today’s Internet users are accustomed to the high speed of the site on desktop and mobile. Attention to this demand of users has gone so far that Google has announced the site speed factor as one of the ranking parameters.
This becomes even more important when we know that:
- Users of one site press the back button and select another site from the search results if they expect too much while loading the page.
- The speed of the site is directly one of the ranking parameters and also the slowness of the site increases the bounce rate.
But how fast is satisfactory for users. According to Google Testmysite , load time is less than three seconds or less It’s an ideal value for sites. 3 to 4 seconds is a good time, but you should think about sites over 4 seconds.
Using the following solutions can increase the speed of the site:
- Enable AMP on the Website
- Use http2
- Set up a CDN
Site speeding techniques are not limited to the above and can be found at Increase site speed You can learn about other important solutions in this regard.
7. Do not use unverified SEO tactics
Always use Google-approved SEO methods to get a healthier ranking. Any method that seems to help SEO will not work properly, because the final arbiter is Google. It is Google that ultimately confirms that SEO techniques are safe.
Beyond that, some SEO methods are not legal according to Google policy, and if Google does, it will deal with the wrong sites. Some of these black hat SEO methods are:
- Excessive use of keywords : This is a case where you use the keywords you want too much in your content. .
- Too many ads : Using too many ads on site pages can cause problems. This reduces the speed of the site and the user experience.
- Buy paid links : Get backlinks from the site Unrelated sites by paying money are considered as illegal SEO cases and Google will severely fine you for visiting the wrong website.
8. Check out competing SEO sites
You are not the only business in your field and you are probably not one of the leaders. This increases the need to increase costs and work on SEO. One way is to look at competing SEO sites.
By examining competing SEO sites, you will get acquainted with their strengths and notice the necessary changes to reach the top positions. This means that you can use these positive changes on the site to reach higher rankings in the site keywords.
9. Upload your photos correctly
Using the correct tags in photos promotes SEO .
Unfortunately, many websites ignore this important SEO parameter and leave their photos without upload alternative text . Search engines are not able to understand the image content and their only means of understanding the images is their Alt tag. By reading the content of this tag, they realize the subject matter of the image.
By using the correct description of your photo, you give it a chance to appear in Google image search, and this will help the overall SEO of the site. It also helps Google better understand the content of the text, including the image.
10. Optimize website design
Now is the year 2017 and no one is as interested in viewing sites as they were twenty years ago.
Another important ranking factors and SEO, web page design This is because it affects the user experience, site performance and information structure.
If your site does not have the right navigation system, it will be difficult for users as well as search engines to work with it and will rank lower in search results.
To build a well-designed site, do the following:
- Have a simple and minimal design.
- Use good information structure
- Use spaces between blocks.
- Use matching colors to get users’ attention
- Make your communication channels available
- Use an efficient user guidance system
- Prioritize the user experience.
When you take advantage of all these factors in the site, the design of your site will be up to date and appropriate for today’s users. As a result, your SEO will be strengthened and you will get a better ranking in search results.
Build an optimal and SEO compliant website
If you are a complete novice in SEO and optimization, it will certainly be a little difficult to understand all of this content and will challenge you. But by reading Radzad SEO Training and gaining experience in this field, you can hope to become a SEO. / p>
The most important thing is to prioritize the site users, because they will ultimately use your services. SEO contains many parameters and is constantly evolving. So being up to date is important.
If you do not have enough time to learn SEO and optimize your site, you can leave this important matter to our team. All you have to do is call us and make your request.
SEO Basics 101